We turned over our copy testing and tracking studies to Equation based on the recommendation of our ad agency who has had great experiences with them. We had challenges in the past in working with companies who did not add the strategic context we needed when looking at the data. Equation came in and really added that dimension and it’s had a great impact on our communications strategy.
Through years of combined experience, the Equation team is constantly developing best practices, testing different research approaches and seeking out new ways to deliver better insights.
Along the way we have developed a sizable body of knowledge that can help make your experience of doing research better informed and prepared.
You can click on any of the topics below to learn more and download additional resources. Please do check back often as we’ll continue to update and expand this section as we go.
Best Practices for Improving the Quality of Your Survey Data
9 Tips For Conducting Online Qualitative Research
Building Customer Panels
Guide to Concept Testing Tools and Techniques
Taking a Needs & Occasions Based Approach to Segmentation
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